Fendt was originally an owner-led producer of tractors which had its head-quarters in Marktoberdorf in the Allgäu. In 1997 the Fendt Company and the Fendt factory were sold to one of the world’s biggest suppliers of tractors and agricultural machinery, the AGCO Concern. Fendt exists as the premium brand of the AGCO Concern and is still producing goods in Marktoberdorf and Asbach-Bäumenheim. In total there are around 3000 employees active in both of the factories. The annual production is around 14,500 machines with a performance range of 42 to 275kW. The machines range from small tractors for viniculture and pomiculture to large tractors with a weight of up to 10.3t for arable farming. Fendt also produces, alongside tractors, combine harvesters, hay balers and other agricultural machinery. Fendt is a high-tech brand for the highest expectations and is associated in the tractor-branch with cutting-edge technology and reliability. Under the cover of AGCO, Fendt will no longer be only represented in Europa but rather worldwide.

Johann Georg Fendt descends from a family whose sons were already from the 17th century onwards emerging as mainly locksmiths and goldsmiths, particularly in the production of turret clocks and lead-paned windows. From 1925 to 1927 he constructed the first ever Fendt tractor in his mechanics workshop and lead factory. Said tractor already featured a great deal of characteristics of later models. In the year 1930 he equipped his tractor with a diesel motor and therewith had constructed the first European diesel tractor, the Fendt Dieselross with 6Ps.

Fendts product emphasis lies with the development and production of level-less gear transmissions. In 1996 the first Vario gear transmission was built into a series-produced tractor. A great deal of the tractor series were built with such a gear transmission. After the 1996 900 series came in 1998 the 700 Vario onto the market, in 2000 the 400 Vario and in 2002 the 800 Vario. With the introduction of the new 300 series the Vario concept was applied to small tractors. The most recent development is the successor of the 900 series which has been on the market since 1996. The maximum output of the new flagship Fendt 939 Vario has been increased to 390Ps. Said tractor was introduced to the market in 2007 and is equipped with a spring-loaded front axle and cabin. It is at the moment the quickest standard tractor in the world (60km/h). As well as developing new technology, Fendt has also been working with Porsche to develop a new design. The x5 cabin belongs to this group amongst others.